Marketing management can be categorized into several types, depending on the focus and context. Some common types include:

  1. Strategic Marketing Management, which focuses on long-term planning, market analysis, and competitive positioning.

  2. Operational Marketing Management, which deals with the day-to-day execution of marketing campaigns, tactics, and activities.

  3. Digital Marketing Management, which emphasizes online channels, social media, and digital analytics.

  4. International Marketing Management, which involves adapting marketing strategies for different global markets and cultures.

  5. Service Marketing Management, which focuses on marketing intangible services rather than physical products.

Marketing in an MBA context is essentially the study of how companies create, communicate, and deliver value to customers. It covers a wide range of topics like market research, consumer behavior, branding, digital marketing, and strategic planning. It’s all about understanding how to meet customer needs and drive business success.

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